26 Aug “Black Internet”: Serendipitous Web Traffic

It pays to watch web trends via your analytics. You may be able to make money off of the trend, if you position an offer to the studied demographic.

Recently, Pirate Bay, a Peer to Peer Tracking site specializing in sharing music and film was ordered to be shut down. To do this, the Swedish court ordered their ISP (Internet Service Provider) to pull their plugs on hosting. That ISP, happened to be “Black Internet”.

Per an article on http://www.theinquirer.net/inquirer/news/1530549/pirate-bay-pulled-internet..

Swedish authorities ordered that The Pirate Bay be disconnected from the Internet and the site’s bandwidth supplier Black Internet was threatened with a fine of $70,600 if it didn’t pull the plug.

However Black Internet’s shut down had hardly any effect on Pirate Bay. The site was completely offline for only a short while until another ISP was found. A Pirate Bay insider told TorrentFreak that it “got a new connection to the net” pretty quickly.

Our serendipity came in as our site is optimized for decent traffic from the search terms “Black Internet”.

Tips and Suggestions For Analytical Serendipity.

1.  Watch your stats.  As seen below, we have a site that lately, has not gotten a lot of traffic.  However, a major spike from a reputable Analytics program like Google Analytics  lets you know that traffic is real.  (normally, Google will rule out Spider and bot traffic).

In this case, traffic increased over 900% in one day.

Traffic Boost for "Black Internet"

2.  Determine traffic source:  In this case, we know from the search engine report what keywords were successful.  “Black Internet”.  But whatever the source of the referrer traffic needs to be investigated.  Sometimes, this may even be social sites, such as Myspace, Facebook etc.  In this case, it was search engine positioning.

3.  Go research the traffic source:  If the source was a blog or article, then investigate to understand what you think caused the traffic boost.

In this case, our traffic boost came from the search engines.  So our next step was to do a search for those terms.  When that happened, immediately, we saw the reason for the surge of traffic.

"Black Internet" Search Engine Ranking

Ideas to Monetize Traffic.

1.  Try different products that may cater to the story.  In this case, we are evidently catering to:

• those who like peer to peer file sharing.
• those who may like films and music
• those who may need web hosting
• build an email list for future marketing.

Therefore, we can always start with Google Adwords to offer contextual ads.  OR we could offer affiliate marketing/CPC offers that may resonate with this audience.

Short Term Traffic.

The buzz will soon bust.  So utilizing this time to your advantage is KEY!