I spent an hour trying to Google the following Remarketing tips before I lucked up on how to find the tracking code. This is helpful if you have already synced your Remarketing list with Google Analytics.
If you are like me, you looked in Google Adwords...
In this Digital Playground quick study, we analyze call to action colors, positions on page, and copy for the call to action. We also discuss some "next steps" for what the next analyses could be in getting a better click through for a join site.
Join...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Recently, I've been heading strategy on a renovation of a nearly 10 year old website.
SEO Fabulous? Can be improved.
Traffic? Niche site topic, but with improved SEO, can own the niche!
Technology? Good Content Management Backbone
Social? Good content distribution with great RT and LIKE engagement
Analytics? Implementation has been...
Today, seasonal and holiday event-driven marketing is being used in Interactive / Digital Marketing spaces in a more frequent manner. It has almost become so second nature for some retailers that we don't even pay attention to it. Maybe our conversion for dating was related...
Creating multiple streams of income has always been an important facet of my financial life. By paying myself, it has created what I endearingly call “shoe money” for the family. Read on to download a free case study!
On a different note, my full time occupation...
Search Engine Optimization vs other models of online traffic generation has always had a seemingly bad rap on data reconciliation. Omniture SiteCatalyst and other analytics products have made the attribution easier by tracking search engine search keywords as variables through to key conversion points.
But until...
Any online business can benefit from strategically exploited traffic spikes. Here are some ideas to think about.
Keeping fresh on skill sets is EXTREMELY important in many fields of employment. But let's face it, while I could outsource my work offshore somewhere, half of the...
Interactive Marketing General Reasons
1. Invest in online meeting software to further your business' interactive marketing strategy. Check out www.pgi.com for web conferencing ideas..
2. Reliable hosting and shopping cart technology has decreased in price over the years. Invest in good hosting for high server uptimes for your site...
Reprint from my other blog.
Affiliate publishers should perform various tests to see how website visitors respond. Clear winners should be promoted and tests should further see future improvements.
Online dating is a huge market online. We straddle the fence between Match.com and BlackSingles.com...