I spent an hour trying to Google the following Remarketing tips before I lucked up on how to find the tracking code. This is helpful if you have already synced your Remarketing list with Google Analytics. If you are like me, you looked in Google Adwords...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
I was at a training recently and the trainer put up two amazing stats that we as digital marketers "know", but overlook. 96% of site visitors to a given website leave without doing the action that the site owner wanted thm to do. 70% of shoppers abandon...
Wow! This past Sunday, I finished the Advanced Test for Search Advertising. Two tests had to be completed in order to qualify for the Individual Google Certification. Google Advertising Fundamentals Exam: This exam covers basic aspects of AdWords and online advertising, including account management and the...
As I read through an article on Minority and Multicultural marketing, I was amazed at several stated statistics: In 2009, the U.S. African-American market's buying power was $910 billion, while the Hispanic-American market's was $978 billion. That combined buying power is larger than Brazil's entire...
Flipping a website generally depends on proving a revenue source. Sites are normally sold for an average of 3x its yearly revenue, but can be more or less depending on the growth projections or relevance to a certain niche. For this example, I look at...
Interactive Marketing General Reasons 1. Invest in online meeting software to further your business' interactive marketing strategy. Check out www.pgi.com for web conferencing ideas.. 2. Reliable hosting and shopping cart technology has decreased in price over the years. Invest in good hosting for high server uptimes for your site...
Love the Online Monetization article feature that MasterNewMedia.org did at http://www.masternewmedia.org/beyond-ads-guide-to-alternative-online-business-and-monetization-models/ What are some of the ways that you monetize your sites?...
In 2002, I had a website that marketed to Urbanites in Atlanta. In was called "BlackLanta.com" It was cute and played to the term HOTlanta. Traffic and attention was low because in my assessment, it was: Hard to spell Hard to type Hard to optimize as a brand on...
As many of you know, I am a HostGator.com fan. They have powered many of my sites for years now. I used to be a major advocate for a local Atlanta web hosting company, and sent them plenty of checks. However, since their service went...