Thanks to HopeAndGloryPR.com, came across this Heineken marketing in support of their Champions League Soccer/Futbol sponsorship. REALLY well done. Thoughts? [embed]https://youtu.be/R6xLcItSJN8[/embed] ...
My wife braved a Spring Break road trip to Chicago with our 11 and 13 y/o sons. Each of them could take a friend. It's amazing that 4 middle school aged kids can come up with their own social media strategies to acquire more followers, get...
On August 13th, I posted a photo on Facebook. I didn't post my next photo or media until November 13th. 90 Days without Facebook. Now, some of the young folks (my kids and their friends) in my life would say that Facebook is "...
So it's been a while since I've blogged here. Sometimes, one must go on a mental & social vacay. Blogging is the same way for me. Look, it's enough to stay abreast of all the changes in the digital space. But to regurgitate it all...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
Have you ever wanted to add content to your blog, but just didn't have the 'OOOOMMMMMMFFFFFF" to come with that seed to begin? Check out some of these ideas to create sticky content: Solve a problem that a reader may have: come up with the solutions...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Occasionally, I've found that I step away from Technology. This refreshes me to restart with a passion. This can especially occur with Social Networking, which honestly, can become more of a maintenance task than something of a refreshing and fun social experience. So after some inner...
Recently, I've been heading strategy on a renovation of a nearly 10 year old website. SEO Fabulous? Can be improved. Traffic? Niche site topic, but with improved SEO, can own the niche! Technology? Good Content Management Backbone Social? Good content distribution with great RT and LIKE engagement Analytics? Implementation has been...
Upon reviewing a website for a friend, I asked him to define what exactly he wanted to do with his site. Being a small ecommerce site owner, he instantly said to "increase sales and leads". My reply was, "...