Marketers over the past couple of years have been REALLY on the content marketing strategy. But what honestly is the threshold and what other tactics are on the horizon to either take content marketing to the next level OR replace it? Everybody and their marketing mother...
Have you seen the new Hootsuite Assignments for Google Chrome? Looks like a great way to document keeping your team in the know. Your comments are welcomed. ...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Growing up, my family "made me" take nearly 10 years of piano lessons. Now, in my late thirties, I have to admit that I miss those lessons and miss the opportunity to have continued on. Today, I am even looking at the smallest portable keyboard...
Recently, I've been heading strategy on a renovation of a nearly 10 year old website. SEO Fabulous? Can be improved. Traffic? Niche site topic, but with improved SEO, can own the niche! Technology? Good Content Management Backbone Social? Good content distribution with great RT and LIKE engagement Analytics? Implementation has been...
Upon reviewing a website for a friend, I asked him to define what exactly he wanted to do with his site. Being a small ecommerce site owner, he instantly said to "increase sales and leads". My reply was, "...
The number one thing in the Digital and Interactive space is to keep your eyes open for new and interesting trends, since there is someone out there doing or introducing new tactics that may be helpful to get clicks to your landing pages. Doing some...
The Interactive Space is churning at record speeds. When I think of how often I have to even update Wordpress as my blogging platform, this lets me know that new technology is evolving to patch old technological implementations. This is ok for me, in that...
Check out this list of Interactive Marketing Associations at: http://www.toprankblog.com/2009/06/interactive-marketing-associations/ Here is an example of some of what you will see: Association of Internet Marketing and Sales Canada Atlanta Interactive Marketing Association – (AIMA) Arizona Interactive Marketing Association – AZIMA) Refresh Bmore (Baltimore) Search Engine Marketing Professionals Organization Arizona – (SEMPO AZ) Kudos! ...