13 Aug Proof that Content Marketing Works

In B2B marketing, or any online marketing, I am a firm believer that you must have your “experimental” playground in order to turn theory into practical application.  For any marketers or bosses of marketers who don’t believe that the inbound/content marketing process does not work, you must look at these numbers.

21 Posts (Blog posts/Directory Listings/Calendar listings/Photos, whatever your content is) lead to 179 clicks to the site over ONE week.

The process feeds itself in a cyclical frenzy:

• Cool content with intriguing titles are sent to Social Networks via RSS Feeds
• The Social Network provides viral capabilities via Retweets and Likes and other sharing modes
• Traffic to your site is generated
• Comments on content on the site are generated.  Further dialogue on the site is encouraged via comments and suggestions to similar content
• Calls to actions are infused into the delivered and visited content.

That’s the basis folks.  From there the calls to actions complete the goals of the site, whether that is form completions, ecommerce lead and or customer generation, whitepaper downloads etc.  Nurture activity is workable from there.

While content marketing has been the basis for Search Engine Optimization for a while, it has officially come to the center of most strategies these days.  The Inbound University provides great tools to engage learning of this concept from a very comprehensive stand point.  Check it out in our Inbound Marketing Tutorials section of our site.

PS… Thanks www.dlvr.it for a GREAT product.