Marketers over the past couple of years have been REALLY on the content marketing strategy. But what honestly is the threshold and what other tactics are on the horizon to either take content marketing to the next level OR replace it? Everybody and their marketing mother...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Recruiters and other human resources professionals can benefit from Interactive Marketing strategies in big ways. Recently, while speaking with recruiters who have placed contractors on my Interactive Marketing Design and Development teams in the past, we identified strategies that they could utilize in order to...
As I read through an article on Minority and Multicultural marketing, I was amazed at several stated statistics: In 2009, the U.S. African-American market's buying power was $910 billion, while the Hispanic-American market's was $978 billion. That combined buying power is larger than Brazil's entire...
Many ecommerce and user/community-based sites require the generation of an available user name. While many site sign up forms are using already-existing sign up forms like Twitter and/or Facebook's api, there may come the time for one to create special coding in order to block...