Thanks to HopeAndGloryPR.com, came across this Heineken marketing in support of their Champions League Soccer/Futbol sponsorship. REALLY well done. Thoughts? [embed]https://youtu.be/R6xLcItSJN8[/embed] ...
My wife braved a Spring Break road trip to Chicago with our 11 and 13 y/o sons. Each of them could take a friend. It's amazing that 4 middle school aged kids can come up with their own social media strategies to acquire more followers, get...
On August 13th, I posted a photo on Facebook. I didn't post my next photo or media until November 13th. 90 Days without Facebook. Now, some of the young folks (my kids and their friends) in my life would say that Facebook is "...
I spent an hour trying to Google the following Remarketing tips before I lucked up on how to find the tracking code. This is helpful if you have already synced your Remarketing list with Google Analytics. If you are like me, you looked in Google Adwords...
Marketers over the past couple of years have been REALLY on the content marketing strategy. But what honestly is the threshold and what other tactics are on the horizon to either take content marketing to the next level OR replace it? Everybody and their marketing mother...
So it's been a while since I've blogged here. Sometimes, one must go on a mental & social vacay. Blogging is the same way for me. Look, it's enough to stay abreast of all the changes in the digital space. But to regurgitate it all...
Have you seen the new Hootsuite Assignments for Google Chrome? Looks like a great way to document keeping your team in the know. Your comments are welcomed. ...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
Was checking out an article on LOCAL SEO Effectiveness and was very interested in the Google Venice update. The relevance of local search optimization is becoming a paramount initiative for Google to provide the best data. With the prevalence of mobile phones and smart searches,...
Have you ever wanted to add content to your blog, but just didn't have the 'OOOOMMMMMMFFFFFF" to come with that seed to begin? Check out some of these ideas to create sticky content: Solve a problem that a reader may have: come up with the solutions...