In this Digital Playground quick study, we analyze call to action colors, positions on page, and copy for the call to action. We also discuss some "next steps" for what the next analyses could be in getting a better click through for a join site. Join...
When is the last time that you have achieved a 95.63% click through rate? This is from a CJ.com affiliate promotion...
The number one thing in the Digital and Interactive space is to keep your eyes open for new and interesting trends, since there is someone out there doing or introducing new tactics that may be helpful to get clicks to your landing pages. Doing some...
Today, seasonal and holiday event-driven marketing is being used in Interactive / Digital Marketing spaces in a more frequent manner. It has almost become so second nature for some retailers that we don't even pay attention to it. Maybe our conversion for dating was related...
I signed up for TwtMob.com the other day and was a little skeptical about the process of how they would offer me revenue-generating opportunities for simply sending out a Tweet. But today, I was able to see their business model in play. 1. They sent me...
Interactive marketing SEM campaigns have multiple objectives and "subjectives". At its most basic form, PPC campaigns market to a particular segment, market a product, service, or event, and ask for that almighty & strategically-priced click through. These can be measured, objectively. A/B testing can lead to statistically-relevant...
Reprint from my other blog. Affiliate publishers should perform various tests to see how website visitors respond. Clear winners should be promoted and tests should further see future improvements. Online dating is a huge market online. We straddle the fence between Match.com and BlackSingles.com...
Every so often, you find a tool that is just plain cool. Unbounce.com has done an awesome job at "...
Saving cash on campaigns is a must for any shrewd marketer these days. For this reason, Search Engine Optimization (SEO) should remain high on any marketer's radar. Using Local Search Results and Youtube may strategically add organic converting results to your campaign In one...
At the SES Conference in New York, Tim Ash unveiled his Landing Page Optimization tool, called AttentionWizard.com Very interesting concept, in which his software application scans an uploaded image of your landing page, to help you determine the natural progression of eye flow on a given...